Grupo Frontera, the Texas-based música Mexicana sensation, has inked a management deal with Habibi, the firm led by Bad Bunny’s manager, Noah Assad. This strategic move aligns the hitmakers of “Unx100to” with one of the music industry’s most influential management teams.
🌐 Chart-Topping Partnership: The signing follows Grupo Frontera’s Latin Grammy nomination for their collaboration with Bad Bunny on the Hot 100-topping “Unx100to.” This partnership signals a new phase of growth and opportunities for the six-member band as they continue to captivate audiences across the United States.
🔥 A Roster of Stars: Habibi, under the leadership of Noah Assad, boasts a roster that includes some of the biggest names in Latin music, like the chart-topping Colombian artist Karol G. While Bad Bunny is not a Habibi client, the firm’s expertise in handling high-profile artists sets a promising path for Grupo Frontera.
🚀 On Tour and On the Rise: Grupo Frontera is not just making waves in the studio but also on stage, currently completing a series of theater dates across the United States. Their dynamic performances and growing fanbase underscore their rising status in the Latin music scene.
👨🎤 New Management Era: Previously managed by Victor Ruiz and under the guidance of producer-songwriter Edgar Barrea, Grupo Frontera’s transition to Habibi marks a significant shift. Raymond Acosta, director of talent management at Habibi, will now take the helm in managing the band, bringing new perspectives and strategies to propel their career forward.
