News 
Salomon has officially welcomed the seven-time Grammy-nominated Colombian sensation, Feid, into its fold with an endorsement deal that’s stirring excitement across social media platforms. Today, the renowned sports equipment brand announced Salomón Villada Hoyos, globally recognized as Feid, as the pioneering Americas Salomon Sportstyle brand ambassador, marking a significant milestone in both Salomon’s and Feid’s journey.
🌍💼 A Groundbreaking Partnership: Salomon’s latest move to sign Feid underscores the brand’s strategic vision to expand its footprint in the Americas, making this their largest endorsement deal to date. Feid’s debut into the footwear endorsement sphere with Salomon not only highlights his influence but also his genuine affinity for the brand, as evidenced by his frequent showcasing of Salomon sneakers, including the Salomon XT-6, on his social media channels.
🏃♂️🎨 A Fusion of Identity and Creativity: Expressing his enthusiasm about the partnership, Feid shared, “I have been a big fan of Salomon for a while and it’s so cool to see myself as an official member of the Salomon family.” He emphasized how Salomon mirrors his identity, journey, and creative passion. Feid’s commitment to self-expression and stepping into the unknown with confidence aligns perfectly with Salomon’s ethos, promising a collaboration that inspires individuality and style globally.
As Feid embarks on this new chapter with Salomon, fans and followers can look forward to an upcoming content series featuring the artist, further solidifying this dynamic partnership that celebrates the convergence of music, style, and sport.
