My company has never used a celebrity endorsement before, but we’d like to try it and see if we get good results. What’s the best kind of endorsement deal for a small business?
My business just went through the same experience, and we decided to go with social media endorsements. Can’t say for sure if they would work right for you because I don’t know exactly what kind of business you run, but I have a feeling anyone could see success with social media endorsements. They’re by and far the easiest and least expensive type of endorsement right now.
Basically, you pay a celebrity to share your content or put in a good word about your product. You could even negotiate for them to post photos of themselves using your product. It’s easy for them because all they have to do is share somewhere like Facebook, Twitter, or Instagram—something they’re already doing anyway.
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