I work at a SaaS startup that creates a few different apps. We’ve thought about utilizing celebrity endorsements, but we want to do something that feels organic to our users. Does anyone have experience utilizing celebrity reach to promote an app?
A lot of new things are happening in the SaaS industry. But a good way to get organic reach with a celebrity is to create a content app specifically for your celebrity partner. You’ve probably seen that the Kardashians have apps now, right? There’s potential for many app developers to create similar content apps for any number of celebrities.
Any celebrity with a fairly large audience will have fans who would love to download an app devoted solely to them. And if you find the right up-and-comer to work with, you could potentially see huge growth for your app. My advice would be to find a celeb who already has a social media following, to make it easier to market your app to the right people. Their social media followers are already likely to be using apps, and it will be a natural fit for them to download an app that grants exclusive access to their favorite celebrity. Then, your celeb partner can promote the app—and its exclusive content—through their existing platforms. Just be sure to get that in the contract when you make the deal.
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