First Time Doing Celeb Endorsement - What to Do

Question

I am the marketing manager for a popular start-up ecommerce brand, and we are planning on hiring some celebrities to promote our brand for the first time. I will be the one managing this campaign, and wanted to see if anyone can provide me tips on what information we should have ready before contacting celebrity manager.

Alessandro Zulli · Answer

1) Goals you want to achieve; 2) Capital that you intend to invest for the collaboration; 3) future prospects.

Robert · Answer

We've hired celebrities to post about our brand on Instagram and the main thing that we have ready before any campaign is what we want the deliverables to be and our budget.