IU Endorsements Summary
IU, a singer, has engaged in brand endorsement deals across a diverse range of industries, including Retail & Consumer Goods, Jewelry, Oral Care, Cosmetics and Makeup, Luxury Goods, Gin, Footwear, Soda, Snacks, Appliances, Electronics, and Banks. Her portfolio includes partnerships with 14 brands. Notable examples of these partnerships include her role as a brand ambassador for Blackyak which began in January 2021, and brand endorsements with Chaumet and Colgate, both set to start in March and August 2025, respectively. Among the brands she has endorsed, other celebrities such as Noh Hong-chul, Emilia Clarke, and Michael Phelps have also been associated. These endorsements cover a wide array of products ranging from outdoor clothing and luxury jewelry to oral care items.
14 IU Endorsements Deals
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January, 2021Brand Ambassador
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March, 2025Brand Endorsements
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August, 2025Visible White PurpleIndiaBrand EndorsementsBrand Ambassador
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April, 2024Brand Ambassador
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June, 2022Brand Ambassador
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July, 2021NEW YEAR, NEW SHINESouth KoreaWISH LOVESouth KoreaBrand EndorsementsBrand Ambassador
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July, 2026Brand Ambassador
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May, 2024Brand Endorsements
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March, 2024Brand AmbassadorProduct Collaborations
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February, 2024
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November, 2025Brand EndorsementsBrand Ambassador
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January, 2011Brand Ambassador
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April, 2021Brand Endorsements
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19
Brand Categories Endorsed by IU
IU's endorsements span a diverse range of product types, including Appliances, Banks, and Cosmetics and Makeup. This variety illustrates the wide spectrum of product categories IU is associated with, highlighting their versatile brand affiliations.
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IU Endorsement News
IU Sparkles in New Sporty Chic Photoshoot as Global Ambassador of New Balance
IU, the beloved singer and now global ambassador for prominent sports brand, New Balance showcases her unique blend of hip and relaxed spring styling in a captivating new photoshoot. Her effortless charm and fashion-forward approach breathe life into the brand's…
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IU Shines Bright as Estée Lauder’s Newest Global Brand Ambassador
Estée Lauder, the iconic beauty brand renowned for its timeless elegance and innovation, has exciting news to share—Korean sensation IU has officially joined as its latest Global Brand Ambassador. This partnership marks a significant milestone as IU becomes Estée Lauder's…
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IU Named Global Brand Ambassador for Jaeger-LeCoultre
Lee Ji-Eun, known globally as IU, has been unveiled as the new Global Brand Ambassador for Jaeger-LeCoultre, the Swiss watchmaker known as the "Watchmaker of Watchmakers." Eagle-eyed fans had already noticed the singer wearing the Reverso Classic Duetto on her…
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IU Endorsements FAQ
What brands has IU endorsed?
IU has endorsed 14 brands, including prominent names like Blackyak, Chaumet and Colgate. For a complete list, check out the endorsements section on IU's profile.
What businesses has IU invested in?
Some businesses endorsed by IU might have also benefited from their financial investments. In some cases, IU may have received equity in return for their endorsement or collaboration with the brand.
What product types has IU endorsed?
IU has endorsed
19 types of products. Some of the industries and product types that IU has endorsed include Appliances, Banks, Cosmetics and Makeup.
How does IU choose brands to endorse?
Celebrities like IU usually select brands that align with their personal values and interests, ensuring a genuine connection with the products and services they endorse or invest in.
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