NBA 2K

NBA 2K operates within the video games industry and has engaged a total of 15 celebrities for endorsements. Notable collaborations include basketball players like Moses Moody and Vince Carter, as well as artists such as Swae Lee and Chillinit. The brand's endorsements span various categories, reflecting its extensive reach in media and entertainment. Additionally, Shaquille O’Neal has participated in investment opportunities with the brand. This diverse array of endorsements highlights NBA 2K's commitment to connecting with a wide audience through prominent figures.