GMC Celebrity Endorsements and Brand Ambassadors
GMC, a prominent car dealership brand, has effectively utilized celebrity endorsements to enhance its market presence. Notable endorsements include football player Justin Fields, boxer Ryan Garcia, rapper Yasiin Bey, basketball superstar LeBron James, and racing driver Amanda Sorensen, who participated in a campaign in June 2023. By partnering with these high-profile figures, GMC aims to connect with a diverse audience and elevate its brand image in the competitive automotive industry.
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