Celebrity Name: Zoë Kravitz
Brand Name: Jessica McCormack
Deal Type: Brand Ambassador + Campaign
Announced: March 13, 2026
Impact: Elevates McCormack’s global visibility, cements Kravitz’s influence in luxury fashion, and reinforces the trend of celebrities co-authoring brand narratives rather than simply endorsing products
- London jeweller Jessica McCormack has launched a new 36-piece cosmic-inspired line called ‘Orbit’, fronted by actress Zoë Kravitz.
- The Orbit collection draws from 19th-century astronomy and features blackened gold, diamond pavé, and vivid gemstones, including a standout “Planetary” necklace with eight coloured stones representing each planet, with Kravitz cast as the sun.
- Kravitz holds the distinction of being Jessica McCormack’s first-ever brand ambassador, collaborator, and muse.
- The two have a deepening creative history: Kravitz previously fronted McCormack’s ‘Rush Hour’ campaign and attended the opening of the brand’s new Manhattan flagship in September 2025.
London-based jeweller Jessica McCormack has unveiled her latest collection, Orbit, and actress Zoë Kravitz is right at the centre of it.
The 36-piece line draws inspiration from the golden age of astronomy, translating celestial wonder into wearable luxury. Expect gravitational pendants, statement rings, and a striking “Planetary” necklace featuring eight coloured gemstones, one for each planet, with Kravitz cast as the sun.
The collection layers McCormack’s signature DNA: blackened gold, diamond pavé, and brilliantly cut stones, with a fresh cosmic energy that still feels deeply wearable.
Kravitz became the brand’s first-ever official ambassador in 2024, but her connection to McCormack long predates any contract. “I genuinely love Jessica and her jewellery. As two female creatives, we have a mutual love and respect for each other’s work,” she said.
The Orbit collection marks another chapter in what has become one of fashion’s most genuine celebrity-brand partnerships. Kravitz has been spotted in Jessica McCormack diamonds at major moments, including the 2026 Golden Globes, where she presented wearing the brand’s jewellery.
Their collaboration has since grown to include the Rush Hour campaign, a Frieze Week dinner, and a Manhattan billboard.
This isn’t just about sparkle, it’s strategic. Just as ROSÉ’s partnership with Levi’s signals how cultural alignment drives brand momentum, McCormack is using Kravitz’s credibility to plant her flag deeper in global luxury.
Similarly, Teyana Taylor’s Jordan Brand drop shows how long-term authentic relationships between celebrities and brands produce more resonant collaborations than one-off deals.
Takeaways
This partnership is a textbook case of organic celebrity alignment done right. Kravitz didn’t become the face of Jessica McCormack because of a cheque, she became the face because she was already the face, wearing the jewellery everywhere from red carpets to dinner parties. That authenticity is rare in luxury brand deals and arguably more powerful than any ad spend.
McCormack’s “day diamonds” philosophy, jewellery made to be worn daily, not locked in a safem, also slots perfectly with where Gen Z and millennial luxury consumers are headed: they want pieces with feeling, not just price tags.
With Orbit’s cosmic theme landing right as celestial aesthetics dominate fashion, the timing feels less like a trend-chase and more like creative confidence.
Does an ambassador discovering a brand organically, rather than being recruited, make the partnership more persuasive to consumers? Could this collection signal Jessica McCormack’s next big push into the US and global luxury markets?
