Swiss sportswear brand On has teamed up with award-winning actress and artist Zendaya for a series of short films as part of their Fall/Winter 2024 Movement Collection campaign. After announcing a multi-year partnership over the summer, Zendaya became the face of the brand, bringing her star power and personal connection to the importance of movement and well-being.
Following their first campaign, Dream Together, which focused on how sport and movement unite people, On and Zendaya have returned to emphasize the power of movement for personal growth and exploration. The new campaign, filmed in the picturesque Swiss Alps near On’s headquarters, highlights how movement fosters new experiences, human connection, and well-being.
The Campaign: In the Fall/Winter 24 campaign, Zendaya is featured wearing On’s popular Cloudtilt shoe along with pieces from the brand’s Movement Collection, including the All-Day 1/2 Zip, Movement Bra, and Movement Joggers. The series of short films showcases Zendaya in various natural landscapes, with the serene environment serving as a backdrop to her reflections on how movement plays a central role in her life.
Throughout the campaign, Zendaya shares personal insights on the benefits of staying active and pushing herself out of her comfort zone, both physically and mentally. Her collaboration with On further emphasizes the brand’s commitment to innovation, sustainability, and promoting well-being through the lens of movement and exploration.
A Vision for the Future: Zendaya’s partnership with On marks a significant moment for both the brand and the actress, as she continues to lend her influence to projects that prioritize health, wellness, and personal growth. The collaboration continues to bridge the gap between sport, fashion, and human connection, solidifying On’s reputation as a forward-thinking sportswear brand with global appeal.
As the campaign highlights the transformative power of movement, Zendaya’s involvement in promoting On’s Movement Collection aligns perfectly with her ethos of exploring new experiences and living mindfully. Fans and consumers can expect to see more inspiring moments from this partnership as it continues to evolve.
