Zendaya, the multi-talented actress and fashion icon, has expanded her endorsement portfolio by becoming the new brand ambassador for On Running. Represented by Creative Artists Agency (CAA), Zendaya’s new role with the Swiss athletic footwear and performance apparel brand marks a strategic expansion into lifestyle branding for On Running.
👟 On Running’s Lifestyle Brand Push: On Running, traditionally known for its innovation in performance athletic wear, is making a significant push into the lifestyle sector. This strategy includes enlisting high-profile celebrities outside of the traditional sports arena to broaden its appeal. Earlier this year, the brand also brought on FKA Twigs as an ambassador, further emphasizing its commitment to diversifying its brand presence in the lifestyle and fashion domains.
🌟 Zendaya’s Endorsement Portfolio: Zendaya is no stranger to high-profile endorsements, having previously partnered with brands such as Tommy Hilfiger, Squarespace, and CoverGirl. Her ability to resonate with a young, fashion-forward audience makes her an ideal fit for On Running’s new direction.
🎬 Recent Cinematic Success: Zendaya continues to captivate audiences on the big screen with her recent roles in critically acclaimed films such as “Challengers” and “Dune Part 2.” Her success in film complements her influence in fashion and lifestyle, enhancing her overall marketability.
🚀 What’s Next for Zendaya and On Running: With Zendaya on board, On Running is set to enhance its brand visibility and appeal to a broader audience. Fans can expect to see Zendaya in various marketing campaigns that will showcase On Running’s lifestyle offerings, potentially including exclusive collaborative designs or collections.
Zendaya’s partnership with On Running is poised to not only elevate her presence in the lifestyle and fashion sectors but also help On Running solidify its position as a versatile brand that transcends traditional athletic wear. As this collaboration unfolds, it will be exciting to see how Zendaya’s influence shapes the brand’s identity and outreach.
