Yoplait UK is taking a proactive step to address the dairy deficit observed in children’s diets with a new advertising campaign featuring TV presenter Josie Gibson and her son Reggie. The campaign aims to highlight the nutritional benefits of kids’ yoghurts, which are rich in calcium and vitamin D, essentials for growing children.
📊 Educational Push on Nutrition: The initiative follows Yoplait’s recent study publication, which indicates a troubling trend towards ultra-processed and nutrient-poor dietary choices in children’s eating habits, such as biscuits and cakes. The study titled ‘Kids’ yoghurt and consumers: a relationship turned sour’, authored by dietitian Dr. Carrie Ruxton, points out a decade-long decline in the consumption of kids’ yoghurt and fromage frais. This decline is noted to potentially have serious implications for children’s nutritional status and bone health in the future.
🍴 Highlighting Yoghurt Benefits: Through this campaign, Yoplait aims to educate parents about the importance of incorporating healthy, nutrient-rich foods like yoghurt into their children’s diets. By showcasing the ease and benefits of choosing yoghurts packed with essential nutrients, the campaign seeks to encourage parents to make more informed food choices for their children.
🌟 A Familiar Face: Josie Gibson, known for her engaging television presence, brings a relatable and trustworthy voice to the campaign. Her involvement is expected to resonate well with parents and caregivers, making the message more impactful and widespread.
With this strategic ad push, Yoplait not only aims to reverse the decline in yoghurt consumption among kids but also to reinforce the role of dairy products as a key component of a balanced diet, promoting better health outcomes for the next generation.
