Westside Gunn, the Buffalo-born rapper and mastermind behind Griselda Records, has revealed an exciting new collaboration with Saucony. Taking to Instagram, Gunn shared behind-the-scenes glimpses of the development process for his upcoming sneaker designs with the brand. Two standout models, the ProGrid Omni 9 and ProGrid Triumph 4, are currently in production, with Gunn bringing his bold and colorful vision to the footwear. The ProGrid Omni 9 features a striking orange and red color scheme, while the ProGrid Triumph 4 boasts a vibrant blue and yellow palette.
Westside Gunn’s Influence and Vision: Known for his artistic flair and keen sense of style, Westside Gunn’s partnership with Saucony is a natural extension of his influence in both music and fashion. As the visionary behind Griselda Records, Gunn has not only brought raw, gritty East Coast rap back to the forefront of hip-hop, but he’s also expanded his reach into streetwear with his Flygod fashion line. His ability to blend high art, luxury, and street culture is reflected in his music, fashion, and now his sneaker designs.
Griselda Records and Cultural Impact: Founded in 2012, Griselda Records quickly became synonymous with raw, boom-bap beats and sharp, streetwise lyricism. Anchored by Westside Gunn, his brother Conway the Machine, and cousin Benny the Butcher, the label has developed a cult-like following for its gritty, storytelling-heavy approach to rap. Drawing inspiration from 90s New York hip-hop, Griselda’s music blends luxurious themes with the harsh realities of street life, setting them apart in the modern hip-hop landscape.
Gunn’s collaboration with Saucony marks yet another milestone in his multifaceted career, further cementing his influence beyond music. His ability to bridge the worlds of art, fashion, and culture through Griselda has made him a tastemaker, collaborating with icons such as Jay-Z, Eminem, and the late Virgil Abloh. The upcoming Saucony sneaker line will undoubtedly reflect the same unique blend of high fashion and street culture that defines Gunn’s artistic output, making it a highly anticipated release for both sneakerheads and fans of his music.
As Westside Gunn continues to push boundaries in both hip-hop and fashion, his Saucony collaboration is poised to be yet another defining moment in his ever-expanding career.
