Rapper and fashion innovator Westside Gunn has teamed up with Purple Brand to release an exclusive custom jacket, the GXFR x Purple Brand piece, in celebration of his highly anticipated HEELS HAVE EYES 3 event. Known for his bold style and unique collaborations, Gunn models the one-of-a-kind jacket in Purple Brand’s latest campaign. This collaboration follows previous projects between Gunn and the brand, including custom-designed jeans that garnered attention within the fashion and hip-hop communities. Gunn joins other notable figures who have represented Purple Brand, such as boxer Caleb Plant and model CHXRRY.
Career Highlights: Westside Gunn, a prominent figure in hip-hop, is best known as a founding member of Griselda Records, a label he started alongside his brother Conway the Machine and cousin Benny the Butcher. Known for his raw, gritty lyrics and authentic approach, Gunn has helped shape the underground hip-hop scene, putting Griselda on the map with critically acclaimed releases like Flygod and Pray for Paris. His collaborations with producers like The Alchemist and Daringer, as well as guest appearances from rap legends, have established his reputation as a curator of high-quality, authentic hip-hop.
Beyond music, Gunn has made significant strides in the fashion industry, blending his passion for streetwear with luxury style. He recently announced a collaboration with Saucony for an exclusive sneaker, further establishing his presence as a trendsetter in both music and fashion. Gunn’s work with brands like Purple Brand underscores his unique influence and commitment to merging hip-hop culture with high fashion, creating exclusive pieces that resonate with fans worldwide.
With the launch of the custom GXFR x Purple Brand jacket, Westside Gunn continues to expand his creative influence, bringing his distinctive aesthetic to the forefront of the fashion industry.
