The International Cricket Council (ICC) has officially appointed Usain Bolt, the legendary sprinter and Olympic icon, as the ambassador for the ICC Men’s T20 World Cup 2024. The tournament is set to take place across the West Indies and the USA from June 1 to June 29, 2024, aiming to capture the imagination of a new generation of cricket fans.
🏏 A Global Sports Icon for a Global Event: Bolt’s remarkable athletic career and charismatic presence make him an ideal figure to represent the T20 World Cup on the global stage. Known for his unparalleled achievements in athletics, including securing a ‘Triple-Triple’—three gold medals at three consecutive Olympics—Bolt brings a universal appeal that transcends the boundaries of sport.
⚡ Record-Breaking Achievements: Starting his journey to stardom at the 2008 Beijing Olympics, Bolt set world records in the 100m, 200m, and 4x100m relays, achievements that still stand today. His records of 9.58 seconds in the 100m and 19.19 seconds in the 200m are celebrated benchmarks in the world of athletics.
🎵 Promotional Activities: As part of his ambassadorial duties, Bolt will feature in the official anthem music video for the event, collaborating with celebrated artists like Sean Paul and Kes. His involvement is expected to boost the visibility of the tournament and draw in fans from around the globe.
🌎 Engagement and Appearances: Throughout the T20 World Cup, Bolt will attend matches in the West Indies and participate in various fan engagement events in the United States. His presence is anticipated to not only enhance the spectator experience but also promote cricket’s thrilling appeal in new and diverse markets.
By choosing Usain Bolt as the face of the ICC Men’s T20 World Cup 2024, the ICC is leveraging his global stature to elevate the profile of cricket and engage with fans across different continents, celebrating the sport’s inclusive and international nature.
