Unilever has enlisted Olympic champion Usain Bolt to lead its multi-million pound marketing campaign for the launch of the new Persil Wonder Wash product. Bolt, renowned for his unprecedented speed on the track, perfectly embodies the campaign’s theme, ‘fast just got better,’ emphasizing the detergent’s innovative 15-minute wash cycle.
📺 A Multi-Platform Campaign: Usain Bolt will be the face of a comprehensive campaign that spans TV, social media, digital platforms, outdoor (OOH), and point-of-sale advertising. This wide-reaching approach ensures that the message of efficiency and effectiveness reaches a broad audience.
🎬 Hero Film Featuring Bolt: The centerpiece of the campaign is a hero film showcasing Bolt navigating his fast-paced daily life, paralleling the quick and efficient qualities of Persil Wonder Wash. Set to run across TV and online platforms, the film highlights how the product can keep pace with the busiest of lifestyles, providing a perfect solution for those who need quick results without compromising on cleanliness.
🚉 Dynamic Outdoor Advertising: In addition to digital and broadcast media, Bolt will also appear in dynamic outdoor advertising campaigns. These are designed to catch the eyes of commuters and prompt them to reconsider their washing habits, particularly the benefits of using a short cycle setting that saves time and energy.
With Usain Bolt at the forefront, Unilever’s ‘Dirt Is Good’ campaign for Persil Wonder Wash is set to make a significant impact, driving home the message that speed and efficiency are achievable in everyday tasks like laundry, all while maintaining the high-quality results expected from a leading brand like Persil.
