PUMA has unveiled the latest chapter of its global marketing campaign, “FOREVER. FASTER. – See The Game Like We Do,” featuring a star-studded lineup of athletes including Tyrese Haliburton of the Indiana Pacers, Breanna Stewart of the New York Liberty, LaMelo Ball of the Charlotte Hornets, Scoot Henderson of the Portland Trail Blazers, and Flau’jae Johnson of LSU. This new campaign highlights each athlete’s personal story, unique style of play, and the crews they bring with them, creating a compelling connection between the brand and the athletes’ distinct journeys.
The commercials, available in both 30-second and 15-second formats, showcase these athletes as they prepare for the upcoming season, blending athleticism, individuality, and performance. One of the campaign’s big wins for PUMA is signing two-time NBA All-Star and Olympic gold medalist Tyrese Haliburton, who has been sporting the brand’s latest performance shoe, the All-Pro NITRO, a key highlight of the campaign.
Global Reach of the Campaign: PUMA’s “FOREVER. FASTER. – See The Game Like We Do” campaign will debut globally on October 18, with out-of-home advertising in major cities such as New York, Los Angeles, Charlotte, and Miami. The campaign will also be featured across social media platforms and television, reaching fans and athletes alike with PUMA’s bold vision for performance and style.
Each athlete brings their unique perspective and play style to the campaign, showcasing the diversity and power behind PUMA’s commitment to high-performance sports gear. From Haliburton’s court vision to Breanna Stewart’s dominance in the WNBA, LaMelo Ball’s flashy playmaking, Scoot Henderson’s explosiveness, and Flau’jae Johnson’s rising star status in college basketball, the campaign promises to resonate with a broad audience of sports enthusiasts.
With this new chapter, PUMA continues to strengthen its presence in the global sports market by aligning with some of the most exciting and influential athletes in the game today.
