Crocs, the iconic footwear brand, has unveiled an exciting partnership with YG Entertainment’s sensational boy group TREASURE, marking the launch of the TREASURE x CROCS™ global campaign. Known for their chart-topping hits and distinct fashion sense, TREASURE brings a fresh wave of style to the Crocs family.
🎶 From Debut to Global Sensation: Since their debut in 2020 with the hit single “Boy,” TREASURE has captured hearts worldwide with their infectious music and standout personalities. Now, as Crocs’ brand ambassadors, they’re set to elevate the brand’s image with their unique flair.
🌈 Embracing Individuality: Crocs’ decision to collaborate with TREASURE stems from their shared values of embracing individuality and self-expression. TREASURE’s members have often been spotted rocking Crocs, making them a natural fit for the brand’s ethos of “Come As You Are™.”
🚀 Global Campaign Highlights: The TREASURE x CROCS™ campaign will span from 2024 to 2025, featuring a range of exciting activities including content creation, offline events, and exclusive fan engagements like photo card events. Fans can expect a fusion of TREASURE’s creativity and Crocs’ signature comfort and style.
👟 Iconic Comfort, Unmatched Style: Crocs continues to redefine footwear with its iconic comfort and versatility, and partnering with TREASURE amplifies the brand’s appeal to a diverse global audience.
Join the celebration of individuality and style with TREASURE and Crocs in the TREASURE x CROCS™ global campaign! 👟🌟
