The Weeknd has unveiled an innovative collaboration with Apple to create The Weeknd: Open Hearts, a groundbreaking listening experience designed specifically for the Apple Vision Pro. First announced in July as part of Apple’s upcoming Immersive Video series, this unique audiovisual experience is set to launch on Apple devices this week, with full access on the Apple Vision Pro available beginning November 14 and in-store demos starting November 15.
Open Hearts represents the first music experience captured in Apple’s Immersive Video format, combining ultra-high-resolution 180-degree media with Apple’s Spatial Audio technology to place viewers at the center of the performance. Directed by Anton Tammi, the experience offers fans an intimate, fully immersive way to engage with The Weeknd’s music, bridging the gap between live concert energy and cutting-edge virtual reality technology.
Career Highlights: The Weeknd, born Abel Tesfaye, has become a global music icon since his breakout with the House of Balloons mixtape in 2011. Known for hits like “Blinding Lights,” “Starboy,” and “Can’t Feel My Face,” he has redefined modern pop and R&B with his hauntingly atmospheric sound and cinematic visuals. His album After Hours (2020) became a cultural phenomenon, while Dawn FM (2022) further showcased his versatility and creative evolution.
With The Weeknd: Open Hearts, The Weeknd continues to innovate within the music and tech spheres, using Apple’s latest advancements to create a fully immersive musical experience. Fans can look forward to exploring this experience at Apple Stores and on Apple Vision Pro, marking a new frontier in how audiences engage with music.
