Rasna, a household name that has quenched the thirst of millions with its delightful array of beverages, has embarked on a refreshing new journey with the appointment of Tamannaah Bhatia as its new brand ambassador. The latest campaign, enriched with 21 vitamins and minerals, marks a pivotal repositioning for Rasna, aiming to cater to the evolving tastes and health-conscious inclinations of its consumers, particularly those in SEC A and B households.
🎯 A Campaign Rooted in Understanding and Innovation: Born out of extensive market research across India, this new initiative by Rasna seeks to redefine what a healthful and tasty drink can be. It introduces a thicker, tastier, and healthier iteration of the beloved beverage, promising not just satisfaction but also nutrition to its consumers. The campaign cleverly integrates the emotional essence of Rasna, portraying it as a symbol of happiness and success within the family unit, a narrative beautifully brought to life by Tamannaah Bhatia.
💬 Tamannaah Bhatia: The Face of Happiness and Health: Bhatia’s connection with Rasna goes beyond mere endorsement; it is a trip down memory lane to her own childhood, reflecting the brand’s enduring appeal across generations. Her enthusiasm for Rasna’s transformation into a fortified health drink underscores the campaign’s core message—Rasna as a nourisher, not just a refresher. Bhatia’s involvement is set to amplify Rasna’s message of nutritional enrichment to millions, making the drink a staple in the pursuit of wellness and joy.
🗣 Piruz Khambatta’s Vision of Inclusivity: Piruz Khambatta, Group Chairman of Rasna Group, expressed immense pride in the brand’s journey and its universal appeal. “We are very proud that even a celebrity like Tamannaah Bhatia was so keen to endorse Rasna being her childhood favourite,” he stated, highlighting Rasna’s significance not just among celebrities but also among the masses. Khambatta’s vision of Rasna as a drink for everyone, from the super-rich to the inhabitants of the remotest villages of India, reaffirms the brand’s commitment to inclusivity and health.
As Rasna continues to innovate and adapt to the needs of its diverse consumer base, the onboarding of Tamannaah Bhatia as the brand ambassador is a testament to its legacy of love, health, and happiness. This partnership not only celebrates the brand’s rich heritage but also its future as a beacon of nutrition and joy in the beverage industry. With Bhatia at the helm of this vibrant campaign, Rasna is poised to enrich lives, one sip at a time.
