Sydney Sweeney, the Emmy-nominated actress and producer, has signed a long-term global partnership with HeyDude, the Crocs Inc.-owned footwear brand. Represented by Paradigm, Sweeney will take on the role of spokesperson for the brand, advocating for comfort and confidence in every step.
“Director of Dudes” and Multi-Pronged Marketing Approach
As part of this new partnership, Sweeney will be positioned as the “Director of Dudes,” offering fans a unique glimpse into her life away from the spotlight. The multi-pronged marketing strategy aims to drive relevance for HeyDude among a broader consumer base, leveraging Sweeney’s influence and style.
Career Highlights and Past Endorsements
Sweeney is best known for her standout roles in HBO’s hit series “Euphoria” and “White Lotus,” as well as her recent work in Sony’s romantic comedy, “Anyone But You.” Her versatility and talent have earned her two Emmy nominations and a reputation as one of Hollywood’s most promising young stars.
In addition to her acting career, Sweeney has collaborated with several major brands, including Tory Burch, Samsung, Ford, and Autotrader. Her partnership with HeyDude adds to an impressive list of endorsements, further solidifying her status as a sought-after brand ambassador.
HeyDude’s Celebrity Collaborations
Sweeney joins a roster of celebrities who have previously endorsed HeyDude, including Julie Ertz, Travis Hunter, Emira D’Spain, and Chase Rice. Her involvement is expected to bring fresh energy and visibility to the brand, aligning with its mission to promote comfort and style in everyday life.
With this new partnership, Sydney Sweeney continues to expand her influence beyond the screen, becoming a key figure in the fashion and lifestyle space.
