Laneige, the renowned Korean skincare brand, part of the Amorepacific conglomerate since 1994, has announced a significant development in its global branding strategy. The brand has named two-time Emmy award winner Sydney Sweeney as its first-ever global ambassador, a move that highlights both the brand’s and Sweeney’s expanding international influence.
🌟 From National to Global: Already serving as the brand ambassador for the United States, Sydney Sweeney’s elevation to a global role is a testament to her widespread appeal and the brand’s ambition to scale new heights worldwide. This global ambassadorship underscores both Sweeney’s international fame and Laneige’s strategy for global expansion.
💬 Sydney Sweeney on Her New Role: Expressing her enthusiasm, Sweeney said, “I couldn’t be more excited to announce my extended partnership with Laneige as their first-ever global ambassador.” She added that her collaboration with Laneige developed organically after discovering the perfect skincare routine with their products.
📈 Laneige’s Global Aspirations: Laneige aims to increase its global presence and awareness of its skincare portfolio, which includes popular products like the Lip Sleeping Mask, Lip Glowy Balm, Water Bank Cream Moisturizer, Cream Skin Toner & Moisturizer, and Water Sleeping Mask. The brand is also set to introduce new innovations in 2024, as part of its continued commitment to skincare excellence.
Sydney Sweeney’s role as the global ambassador for Laneige represents an exciting chapter for both the brand and the actress. Her association with Laneige is expected to drive greater global awareness and affinity towards the brand’s innovative skincare solutions. 🌸🔬🌏
