In a move highlighting the intersection of beauty and entertainment, Kérastase has named actress Sydney Sweeney as its global brand ambassador. Known for her compelling performances and growing influence, Sweeney’s appointment resonates with the brand’s ethos and its focus on individuality and fearlessness.
👩🦰 The Perfect Embodiment of Kérastase: According to Kérastase’s press release, Sweeney’s universal appeal and connection with Gen Z and Millennials make her an ideal representation of the Kérastase woman – someone who embodies self-confidence and authenticity in every aspect of life.
🗣️ Rosa Carriço on Choosing Sweeney: Rosa Carriço, global brand president of Kérastase, expressed admiration for Sweeney’s boldness in various aspects of her life, from her hairstyles and beauty choices to her daring roles in cinema. Carriço highlighted Sweeney’s ability to engage her audience with authenticity, humor, and passion, aligning perfectly with the brand’s vision.
📺 Sweeney’s Impactful Roles: Sydney Sweeney has made a significant mark in the entertainment industry with her roles in hit series like ‘The White Lotus’ and ‘Euphoria’, earning her double Primetime Emmy nominations in the same year. Her career trajectory has been marked by versatile and fearless performances, making her a standout in her field.
🎬 Sweeney’s Exciting Future Projects: As she ventures into new projects in 2024, including roles in the romantic-comedy ‘Anyone But You’ and the action-thriller ‘Madame Web’, Sweeney’s partnership with Kérastase comes at a pivotal moment in her career.
💬 Sweeney’s Enthusiasm for the Partnership: Expressing her excitement, Sweeney shared her admiration for Kérastase’s creativity and chic campaigns, emphasizing the brand’s alignment with her personal ethos of beauty, creativity, and strength. “I can’t believe that today I join the Kérastase family as their global brand ambassador. It’s so immense for me to partner with such an iconic brand,” Sweeney said.
Sydney Sweeney’s new role as Kérastase’s global brand ambassador marks an exciting collaboration, blending the worlds of beauty and entertainment. Her authentic and dynamic approach to life and work makes her an ideal face for the brand, promising to inspire and connect with a global audience. 💫🎉👩🎤
