Diageo, a global leader in beverage alcohol, unveils its innovative responsible drinking initiative across the Asia-Pacific region, featuring K-pop sensation SUHO from EXO as the campaign’s ambassador. Starting in South Korea, the campaign, titled ‘Enjoy the Flow, Savour Every Moment,’ is set to expand to Indonesia, Japan, the Philippines, Singapore, Taiwan, and Vietnam, advocating for the mindful consumption of alcohol.
🎵 A Melodic Reminder: Central to the campaign is an original song by SUHO, coupled with a captivating music video and exclusive behind-the-scenes content. The initiative underscores the significance of cherishing each moment and promotes the enjoyment of alcohol in moderation. The song ingeniously incorporates ambient bar sounds, like the clinking of glasses, with serene elements of nature and flowing water, crafting a multi-layered musical experience. The lyrics gently encourage listeners to “take it easy”, “slow down”, and “savour every moment”, advocating for a paced drinking experience interspersed with water.
As Diageo and SUHO join forces, they bring a powerful and creative message to the forefront of the conversation on responsible drinking. Through the universal language of music, the ‘Enjoy the Flow, Savour Every Moment’ campaign aims to inspire a shift towards moderation and appreciation, resonating with audiences across the Asia-Pacific region. 🌊🎤
