Kate Spade New York unveils its vibrant spring 2024 campaign, “Time to Spring,” starring the dynamic Stephanie Hsu. The Oscar-nominated actress brings her infectious energy to the campaign, celebrating the essence of spring in New York City.
👜 Dakota Collection Spotlight: The campaign shines a light on the brand’s newly launched Dakota handbag collection, encapsulating the freshness and vibrancy of the season. Hsu’s portrayal adds a delightful charm to the collection, embodying the joy and anticipation of spring’s arrival.
🗽 A New Yorker’s Spring Joy: Hsu, a long-time New York resident, shares her personal excitement for spring, capturing the collective eagerness for the season’s first signs of life. Her genuine enthusiasm mirrors the city’s collective sigh of relief as winter thaws.
🎭 A Perfect Match: Kate Spade’s choice of Hsu as the face of their spring campaign is a testament to her alignment with the brand’s ethos. Liz Fraser, CEO of Kate Spade, praises Hsu’s joyful and energetic spirit, highlighting her unique blend of talent and humor that elevates the campaign.
🌟 Spring’s Energetic Welcome: Through Hsu’s portrayal, Kate Spade New York aims to inject a burst of joy and style into the season. The campaign’s focus on the Dakota collection, combined with Hsu’s vibrant representation, invites everyone to embrace the rejuvenating spirit of spring with open arms.
