South African rugby legend and World Cup winner, Siya Kolisi, has partnered with lifestyle brand Freedom of Movement (FOM) to launch the FOM x Kolisi AW24 Collection. This collaboration marks a significant venture beyond Kolisi’s achievements on the rugby field, blending his personal style with FOM’s commitment to social change.
👞 Stylish and Socially Conscious Fashion: The new collection features vellies (traditional South African leather shoes), a classic tee, chinos, and a shearling denim jacket. Each piece reflects a fusion of casual elegance and practicality, aimed at appealing to fashion-forward individuals who are also conscious of the impact of their consumer choices.
🌍 Fashion as a Vehicle for Change: Freedom of Movement has long been recognized for its dedication to high-quality, locally-sourced materials and craftsmanship. The collaboration with Kolisi emphasizes the brand’s deeper purpose: to use fashion not only as a form of personal expression but as a means to contribute positively to society.
🏉 From Rugby Icon to Fashion Model: Kolisi, renowned for his leadership on the rugby field and his community involvement, brings a unique authenticity to the collaboration. His involvement in the design process and modeling of the collection helps bridge the gap between his athletic persona and his fashion-forward image.
The FOM x Kolisi AW24 Collection is set to inspire both fans of fashion and followers of Siya Kolisi, offering stylish options that also contribute to social good. With this collaboration, both Kolisi and FOM are setting a new standard for what it means to be a fashion brand with a conscience.
