Siam Commercial Bank is delighted to announce the signing of Atthaya Thitikul, renowned as Pro Jeen, as its new brand ambassador. Atthaya, a celebrated female golfer, has risen rapidly in the global sports arena, becoming the world’s number one female golfer before turning twenty. Her remarkable achievements and resilience resonate deeply with the ethos of Siam Commercial Bank.
🏌️♀️ Embodiment of Excellence: Atthaya’s journey mirrors the bank’s commitment to excellence and resilience, qualities that Siam Commercial Bank upholds in delivering superior customer service. Her role as an ambassador aligns with the bank’s aim to inspire and motivate the youth and aspiring athletes of Thailand, encouraging them to achieve greatness in their endeavors.
💡 Strategy Alignment: Atthaya’s dynamic persona and her ability to engage with both local and global audiences make her the perfect face for Siam Commercial Bank’s “Digital Bank with a Human Touch” strategy. This initiative focuses on combining cutting-edge digital banking solutions with personalized customer interactions, ensuring that each customer’s needs are met with precision and care.
🌐 Enhanced Customer Experience: Under this strategy, the bank leverages advanced data analytics and digital tools to understand and predict customer preferences, which allows for more tailored and emotionally resonant interactions across various customer touchpoints.
Through this partnership with Atthaya Thitikul, Siam Commercial Bank strengthens its position as a forward-thinking financial institution that values innovation, personal connection, and the relentless pursuit of excellence.
