Golf star Shane Lowry, a celebrated figure in the world of golf, has taken up a new role as the ambassador for Amgen, marking a significant moment in the sponsorship landscape of the sport.
🌟 Promoting Amgen Branding: As the holiday season rolls in, Lowry is back in Ireland, actively promoting Amgen’s new association with the Irish Open. This development follows the recent announcement of Amgen’s takeover of Horizon Therapeutics, as covered by Sport for Business.
⛳ Irish Open’s New Title Partner: Amgen steps into the role following Horizon’s five-year deal as the title partner of the event. The Irish Open, which was held at the K Club last year and is set to return there in 2025, will unfold in 2024 at the Royal County Down Golf Club.
🏌️♂️ A Team of Ambassadors: Alongside Lowry, prominent Irish golfers like Pádraig Harrington, Séamus Power, and Brendan Lawlor have also transitioned from being Horizon ambassadors to representing Amgen. They will don the Amgen logo during competitions, symbolizing the new era of the Irish Open.
🔍 Lowry’s Expanding Sponsorship Portfolio: Lowry’s association with Amgen is not just beneficial for the brand but also complements his existing sponsorships with Irish companies Teneo and Wayflyer. His profile as a top golfer and ambassador enhances the visibility and appeal of these brands.
🗣️ Addressing the Golf World: In a recent interaction, Lowry shared his candid views on Jon Rahm’s move to LIV Golf, expressing skepticism about the narrative of growing the game and supporting families, especially coming from a player of Rahm’s stature and wealth.
Shane Lowry’s ambassadorship for Amgen at the Irish Open is more than just a sponsorship deal; it’s a reflection of his influence and standing in the world of golf. As he represents Amgen, his role extends beyond the greens, influencing brand visibility and the overall narrative of the sport. 🏌️♂️🏆🌟
