Shane Gillis has teamed up with Bud Light for a new campaign, marking a significant collaboration for the comedian. Represented by CAA and Range Media Partners, Gillis stars in the latest ad for Bud Light, leveraging his sharp wit and comedic timing that fans have come to love from his work on Matt and Shane’s Secret Podcast, which he co-hosts with fellow comedian Matt McCusker.
The campaign kicks off with a TV commercial titled “Dean’s Office,” which is set to air on August 31. The commercial is set in a university dean’s office and humorously explores just how tempting a cold Bud Light can be, even in the most serious situations. The storyline follows a young college football player named Bobby, who is nervously sitting in the office of a stern “Dean Brooks” after being accused of plagiarizing his master’s thesis. As the tension in the room builds, Gillis appears as “Coach Herb,” providing comic relief in the otherwise serious setting, as the temptation of Bud Light looms large.
This commercial is just the beginning of a broader campaign that will air throughout the season on major networks such as NBC, ABC, and ESPN. In addition to television, the ads will also be featured on Bud Light’s and Shane Gillis’s social media channels, reaching a wide audience. Gillis has a significant social media presence, with over 2.4 million followers across platforms. On Instagram alone, he boasts 1.8 million followers and a strong engagement rate of 7.8%, making him an influential figure in promoting the brand.
This partnership with Anheuser-Busch’s Bud Light represents a major milestone in Shane Gillis’s career, further expanding his influence beyond the comedy stage and into mainstream advertising. The collaboration is poised to resonate with audiences who appreciate Gillis’s humor and Bud Light’s iconic status.
