Joy Personal Care, a leading name in the Indian personal care landscape, proudly unveils a groundbreaking collaboration with the king of Bollywood, Shah Rukh Khan, as the brand ambassador for its face wash segment. This significant partnership marks a new era for Joy Personal Care, with Khan set to endorse the brand’s flagship product, JOY Lemon Face Wash, alongside the talented Sanya Malhotra. The dynamic duo is poised to captivate audiences in a high-energy commercial slated for release during the eagerly anticipated IPL 2024, leveraging Joy Personal Care’s two-year association as an associate sponsor of the Kolkata Knight Riders to maximize its presence.
🎬 A Duo of Stars for a Stellar Campaign: In a strategic move to bolster its visibility and impact during the IPL season, Joy Personal Care’s upcoming commercial featuring Shah Rukh Khan and Sanya Malhotra is anticipated to be a game-changer for the brand. With an esteemed reputation for championing causes such as women’s empowerment, Khan’s alignment with Joy Personal Care resonates with the brand’s commitment to delivering powerful messages to a diverse audience.
💼 Leadership Speaks on the Power of Collaboration: Sunil Agarwal, the visionary Founder and Chairman of Joy Personal Care (RSH Global), emphasizes the significance of this alliance in expanding the brand’s market share within the burgeoning face wash category.
This partnership between Joy Personal Care and Shah Rukh Khan, a luminary known for his magnetic charisma and commitment to societal progress, sets the stage for a campaign that’s not just seen but felt, spreading the joy of clean, radiant skin across India.
