In a significant marketing move, Tide, the renowned detergent brand, has teamed up with Bollywood superstar Shah Rukh Khan for their latest campaign. This partnership introduces Shah Rukh Khan as Tide India’s brand ambassador, endorsing Tide as the ‘asli/real SRK – Stain Removal King’.
📢 King Khan on the Collaboration: Shah Rukh Khan expressed his enthusiasm for this unique collaboration, emphasizing that it goes beyond mere brand endorsement. He highlighted the shared values of perfection and excellence between himself and Tide. Describing Tide as the ‘asli/real SRK’, he praised the brand’s new and improved performance in stain removal, underscoring its effectiveness in meeting consumers’ laundry needs.
🎥 Behind the Scenes with Shah Rukh Khan: Reflecting on his experiences during the shoot, Shah Rukh Khan mentioned Tide’s iconic ‘swoosh’ and the “Chaunk Gaye” moments, which have become synonymous with the brand’s promise of superior cleaning. He found it enjoyable to bring these elements to life, adding his unique charm to the campaign. He noted that these aspects are not only entertaining but also demonstrate Tide’s expertise in removing stains.
This collaboration between Shah Rukh Khan and Tide represents a clever play on the acronym ‘SRK’, tying it to the brand’s key attribute of stain removal. The campaign, leveraging Shah Rukh Khan’s massive fan following and credibility, is expected to resonate strongly with consumers, reinforcing Tide’s position as a leader in the laundry detergent market. 🌊🎬🧼
