Rising hip-hop sensation Sexyy Red has done paid brand endorsement for Bay Smokes, a marijuana brand known for its premium cannabis products. Promoting the brand to her 4.7 million Instagram followers, where she boasts a remarkable 10.5% engagement rate, Sexyy Red brings her unique style and personality to Bay Smokes’ latest campaign.
Career Highlights: Sexyy Red, whose popularity has skyrocketed in recent years, is celebrated for her bold, unapologetic style and catchy tracks that have quickly gained her a devoted fan base. Hailing from St. Louis, Missouri, she first caught the industry’s attention with her viral single “Pound Town,” a song that became a sensation on social media and showcased her distinct, energetic approach to hip-hop. Following this success, she continued to make waves with tracks like “SkeeYee” and “Looking For the Hoes.”
As her career progressed, Sexyy Red became a prominent figure in the rap scene, recognized for her authenticity and unfiltered lyrics. Her influence has extended beyond music, with partnerships with brands like Ed Hardy, Kaleidoscope Hair Products, and a recent, albeit controversial, endorsement deal with Au Vodka, which ended publicly with her criticism of the brand.
With her collaboration with Bay Smokes, Sexyy Red continues to make a name for herself in both music and the branding world, bringing her candid style and cultural impact to a wider audience.
