Bulgari, the esteemed Italian luxury brand, has officially appointed Mingyu from SEVENTEEN as their first local ambassador for the Korean market, marking a significant milestone in the world of fashion and entertainment. The announcement came on March 19, showcasing Mingyu’s rising influence and impeccable fashion sense. Mingyu made a memorable appearance at the Bulgari Studio Global Event in Seoul, effortlessly showcasing Bulgari’s iconic B.zero1 collection with his signature style and elegance.
👔 A Perfect Fit for Luxury: Mingyu’s selection as Bulgari’s local ambassador underscores his status as a trendsetter and fashion icon. His ability to effortlessly blend Bulgari’s luxury pieces into his wardrobe further solidifies his role as a natural fit for the brand’s image and ethos.
💬 Brand Communication and Future Collaborations: As Bulgari’s local ambassador, Mingyu will not only represent the brand but also actively engage with fans to communicate Bulgari’s values and messages. CEO Lee Jeong Hak of Bulgari Korea expressed immense excitement about the partnership, highlighting Mingyu’s positive energy, attitude, and captivating style that align seamlessly with Bulgari’s innovative and bold spirit.
🎉 Future Collaborative Activities: The partnership between Mingyu and Bulgari signifies a strategic move to expand the brand’s presence in the Korean market. Bulgari plans to embark on diverse collaborative activities with Mingyu, further enhancing the brand’s influence and appeal among Korean consumers.
Mingyu’s appointment as Bulgari’s local ambassador marks a harmonious fusion of style, luxury, and cultural influence, showcasing the synergy between fashion and entertainment on a global scale.
