Sauber, a prominent name in Formula 1 racing, has announced a groundbreaking partnership with rapper Drake. This collaboration coincides with Sauber’s transition from the Alfa Romeo branding to operating as the Stake F1 Team for the next two years, before rebranding as an Audi factory team in 2026.
🚀 Drake’s Role in the Name Change: The name change to Stake F1 Team was heralded by Drake on New Year’s Day, marking a significant moment for both the team and the rapper. As a celebrity partner of Stake, which also includes ties with English Premier League football club Everton and the UFC, Drake’s involvement adds a new dimension of excitement and appeal to the F1 team.
🌍 Expected Appearances at Grand Prix Events: Drake’s partnership with Stake F1 Team is anticipated to extend beyond mere endorsement. The rapper is expected to make appearances at Grand Prix events, further blending the worlds of music and motorsport.
💬 Team Representative on the Partnership: Alessandro Alunni Bravi, a representative of the team, commented on the collaboration: “Last season represented the start of Stake’s journey in Formula 1, and the brand’s new role headlining Stake F1 Team represents the natural and exciting next step on this path.”
🏁 Launch of New Formula 1 Car: The Swiss team, now listed as Stake F1 Team Kick Sauber on the FIA’s entry list, is set to unveil their new 2024 Formula 1 car at an event in London on February 5, coinciding with Williams’ presentation.
The partnership between Sauber and Drake for the Stake F1 Team initiative is a unique fusion of sports and entertainment. Drake’s involvement is poised to elevate the brand’s visibility and bring a fresh flair to the world of Formula 1 racing. 🏁🎵🌟
