News 
Tissot, the renowned Swiss watchmaker, is delighted to announce the signing of Sabrina Ionescu, guard for the New York Liberty and a standout figure in women’s basketball, as its first WNBA athlete to serve as an International Brand Ambassador. This partnership marks a significant milestone in Tissot’s engagement with basketball and highlights Ionescu’s growing influence both on and off the court.
🏀 A Trailblazer on the Court: Sabrina Ionescu has rapidly become synonymous with excellence in women’s basketball, known for her incredible skill and leadership. Her role as Tissot’s ambassador not only underscores her achievements as an athlete but also aligns with Tissot’s long-standing commitment to precision and excellence in sports timing.
🌍 Community Impact and Philanthropy: Beyond her basketball prowess, Ionescu is deeply committed to community service and empowerment through her SI20 Foundation. The foundation aims to provide equitable access to sports for youth from all backgrounds and skill levels, demonstrating her dedication to using her platform to build a better tomorrow. Tissot’s partnership with Ionescu also celebrates these values of community and positive impact.
🤝 Endorsement History and Company: Ionescu has previously been endorsed by major brands such as Nike, AT&T, and Bodyarmor, showing her appeal and relevance in the sports and lifestyle sectors. She joins a prestigious list of basketball players associated with Tissot, including Trae Young, Tony Parker, Klay Thompson, Damian Lillard, and Anthony Edwards, all of whom have represented Tissot’s dedication to integrating sports into its brand identity.
🎯 What’s Next: As an International Brand Ambassador for Tissot, Sabrina Ionescu will feature in global marketing campaigns and represent the brand at various events, further solidifying her status as a leading figure in sports. Fans can expect to see her in upcoming advertisements and public appearances, showcasing Tissot’s latest innovations in watchmaking.
Sabrina Ionescu’s role with Tissot not only enhances her profile as a global sports icon but also reinforces Tissot’s commitment to supporting exceptional athletes in basketball. Through this partnership, Tissot continues to celebrate its heritage in sports and precision, with Ionescu leading the way as a pioneer for women in sports.
