Sabrina Carpenter has officially signed on as Redken’s first-ever celebrity ambassador, marking a significant moment for both the star and the brand. The partnership aligns perfectly with Carpenter’s influence, not only due to the success of her latest album Short n’ Sweet, which debuted at the top of the Billboard charts, but also because of her viral curtain bangs hairstyle that has been trending in searches throughout 2024. In January, Google Trends reported that Carpenter had the “top trending bangs of the month” for December, and by March, searches for “wispy curtain bangs” surged ahead of her Espresso music video release.
Impact on Redken: Sabrina Carpenter’s collaboration with Redken is strategic, leveraging her growing cultural and musical influence. Redken has previously worked with “Global Brand Muse” models like Amber Le Bon and Crystal Renn, but this marks the first time the brand has chosen a celebrity ambassador, elevating its presence in the beauty industry through Carpenter’s massive fanbase and her connection to trends.
Career Highlights: Sabrina Carpenter’s latest album Short n’ Sweet made a massive impact, landing 15 songs on Spotify’s Top 200 chart. The success of her album also propelled Island Records to dominate the record label market share. When Short n’ Sweet was released, Island Records reached the #2 spot in market share, driven by Carpenter’s strong streaming numbers and chart presence.
Other Endorsements: Sabrina Carpenter has collaborated with several high-profile brands, showcasing her versatility and appeal. She recently partnered with Erewhon, where she created her own signature drink, and has worked with Converse, Samsung, SKIMS, and other major brands. Her ability to transcend industries—from music to fashion and lifestyle—makes her an ideal ambassador for Redken.
With this partnership, Sabrina Carpenter continues to expand her influence in both the beauty and entertainment sectors, bringing her signature style and star power to Redken’s lineup.
