- Royal Blood (Mike Kerr and Ben Thatcher) have signed with We Care A Lot PR for worldwide publicity representation.
- The Brighton rock duo continues with 13 Artists for booking worldwide (excluding North America), WME for North American booking, and Wildlife Entertainment for management.
- We Care A Lot PR, founded by Louise Mayne in 2015, already represents rock heavyweights including Bring Me The Horizon, Architects, and Judas Priest.
- The signing positions Royal Blood for a major publicity push as the duo hints at new music following their 2023/24 global tour cycle.
Royal Blood, the English rock duo of Mike Kerr and Ben Thatcher, have signed with London-based We Care A Lot PR for worldwide public relations, with Louise Mayne overseeing their campaign.
Formed in Worthing in 2011, the duo built one of rock’s most impressive track records, four consecutive UK Albums Chart number-one records, including their self-titled debut (2014) and most recently Back to the Water Below (2023), which earned critical acclaim worldwide.
Following an extensive 2023/24 global arena tour, the pair went quiet for much of 2025, before breaking silence late in the year hinting they were working on new material. The move to We Care A Lot PR signals a press infrastructure is now in place for what could be a significant album cycle ahead.
As the broader trend of artists formalizing PR partnerships, seen recently with Cara Delevingne’s deal with Satellite 414 and Luh Tyler signing with Audible Treats, continues to shape the industry, Royal Blood’s alignment with We Care A Lot PR makes strategic sense.
Mayne’s firm previously helmed award-winning campaigns for Justin Bieber and Bring Me The Horizon, and boasts a roster spanning Tyler, The Creator, Lorde, and Bad Omens.
Royal Blood continue their worldwide booking with 13 Artists outside North America and WME stateside, while remaining with Wildlife Entertainment for management.
Takeaways
Royal Blood going quiet for most of 2025 and then quietly building out their representation team is a classic pre-album move, and pairing with We Care A Lot PR, a firm with a proven track record in high-impact rock campaigns, tells you the duo isn’t just easing back in.
Louise Mayne has made a habit of placing rock bands (Bring Me The Horizon, Architects, Judas Priest) on the front pages of style publications and broadsheets, not just music press.
That’s exactly the kind of crossover cultural visibility Royal Blood would need to match or surpass the commercial heights of Back to the Water Below.
Does this signing signal a new Royal Blood album is closer than fans think? Can We Care A Lot PR push Royal Blood beyond rock media into mainstream lifestyle coverage the way they did with Bring Me The Horizon?
