- Calvin Klein has launched Euphoria Signature Elixir, a 28% parfum intense featuring crystallized vanilla, orchid, patchouli, and praline.
- Grammy-winning artist ROSALÍA returns as the face of the global campaign, showcasing a bold, modern vision of femininity.
- The campaign deepens ROSALÍA’s ongoing partnership with the brand following her Fall 2025 underwear ads and early 2026 Euphoria fragrance launches.
- Euphoria Signature Elixir retails for $99 USD and is available on the official Calvin Klein website and at select beauty retailers.
Calvin Klein has unveiled its newest women’s fragrance, Euphoria Signature Elixir, selecting Spanish superstar ROSALÍA to front the global campaign. The new scent reimagines the iconic Euphoria line with a richer, longer-lasting composition.
Blended at an intense 28% fragrance concentration, the perfume features notes of crystallized vanilla, blooming orchid, earthy patchouli, and sweet praline. Calvin Klein housed the scent in the franchise’s classic sculptural bottle, updated with a modern translucent silver finish.
The release strengthens an established relationship between the Spanish singer and the American fashion house. Rosalía first modeled for Calvin Klein in its Fall 2025 underwear campaign before fronting this year’s Euphoria Elixirs launch, which introduced three distinct vanilla-driven scents.
The label continues to align with leading cultural figures across categories, recently tapping Stranger Things star Sadie Sink for its Fall 2026 denim campaign.
The new campaign arrives during a landmark period in ROSALÍA’s career. In November 2025, she released her acclaimed fourth studio album, Lux, recorded with the London Symphony Orchestra, followed by the complete edition release in April 2026.
She also made her praised television acting debut as Magick in HBO’s Euphoria Season 3 and spent spring and summer 2026 performing across arenas on her worldwide Lux Tour.
Rosalía continues to expand her influence across global fashion and lifestyle sectors. In March 2026, she fronted a 204L sneaker campaign for New Balance highlighting classic street style. She also demonstrated cross-generational appeal by teaming up with Jennie for a music festival collection with L.O.L. Surprise! O.M.G.
Takeaways
Calvin Klein’s decision to anchor Euphoria around Rosalía highlights how heritage fragrance houses are shifting from traditional Hollywood spokesmodels toward avant-garde global musicians.
Keeping her at the center of multiple campaign cycles, transitioning from underwear into core beauty, builds an authentic continuity that resonates with Gen Z and millennial consumers.
The rollout also aligns with Coty’s portfolio-wide push toward higher-concentration “elixirs,” delivering the longevity and projection of niche luxury perfumes at an accessible $99 price point without diluting brand prestige.
Paired with her critically acclaimed Lux era and her soundtrack contribution to HBO’s Euphoria, Rosalía brings an artistic crossover that reads as an organic creative union rather than standard product placement.
How does ROSALÍA’s high-fashion credibility help Calvin Klein compete against luxury niche fragrance houses? Will Calvin Klein expand ROSALÍA’s ambassadorship into co-designed apparel or capsule collections in upcoming seasons?
