In an engaging new advertising vignette for Uber One’s U.K. campaign, Oscar-winning actor Robert De Niro and ‘Sex Education’ star Asa Butterfield come together in an unlikely, yet amusing, on-screen friendship. Directed by David Shane, this three-minute ad aims to boost Uber One’s U.K. subscriber base and follows in the footsteps of previous celebrity-driven campaigns by Uber.
🎬 A Comedic, Awkward Bonding: The ad starts with both actors on a film set, where Butterfield attempts to strike a conversation with De Niro, who is quietly enjoying his Uber-delivered meal. This leads to a somewhat awkward yet humorous dialogue, circling around the basic human activities of eating and going places. De Niro amusingly concludes, “Wow, look at that. We both eat food and we both go places.”
🤝 Building a ‘Best Friends’ Narrative: Butterfield’s character, spurred by this interaction, decides they are going to be best friends, leading him to purchase an Uber One membership for their adventures together. This premise sets the stage for a series of comical and quirky scenarios, including watching cat videos, enjoying playground swings, and engaging in games like ping pong and I Spy.
🎉 A Heartwarming Conclusion: The ad culminates in a heartwarming, almost romcom-like ending. An Uber driver takes the duo to a scenic spot in London, where they stand under the night sky, watching fireworks, signifying their newfound camaraderie.
This Uber One U.K. ad campaign, featuring Robert De Niro and Asa Butterfield, creatively showcases the brand’s focus on delivering convenience and connectivity. The unlikely pairing of De Niro and Butterfield, combined with light-hearted humor, effectively communicates the benefits of Uber One’s services in a memorable and entertaining way. 🚕💥🌃
