Chanel, the emblem of fashion sophistication, unveils Riley Keough as its new house ambassador, casting the actress and filmmaker in a luminous new light. Keough, with a heritage deeply rooted in entertainment royalty as the granddaughter of Elvis Presley and daughter of Lisa Marie Presley, steps into this role with a personal narrative that intertwines with the legacy of Chanel.
👗 A Lifelong Admiration Comes Full Circle: Keough’s journey with Chanel extends back to her childhood, a testament to the brand’s enduring influence on her life. “I have loved Chanel since I was a little girl,” she shared, reflecting on the brand’s significant presence during her upbringing. For Keough, the Chanel woman is an amalgam of sophistication, elegance, artistry, and bold integrity — qualities she admirably embodies in her new role as brand ambassador.
📸 A Captivating Spring 2024 Campaign: The campaign, set against the architectural beauty of Villa Noailles in Hyères, France, captures the essence of Chanel’s spring 2024 ready-to-wear collection. Photographed by the iconic duo Inez and Vinoodh, Keough, alongside model Rianne Van Rompaey, navigates the villa’s unique spaces — from its walled garden to the vibrant pink living room. The creative vision behind the shoot sought to mirror the villa’s architectural contrasts and the artistic souls who once frequented its halls, reflecting the dynamic spirits of Virginie Viard’s women.
🎨 Artistry and Ambiance: Inez and Vinoodh’s narrative through the lens beautifully complements Virginie Viard’s creative direction, capturing moments of moody mystery and sun-soaked serenity. The campaign not only highlights the stunning pieces from Chanel’s latest collection but also pays homage to the villa’s historical significance — a fitting backdrop for a collection that embodies both modernity and timeless elegance.
Riley Keough’s debut as Chanel’s brand ambassador marks a significant chapter in her career and in the storied history of the brand itself. Through her, Chanel continues to celebrate the confluence of art, history, and fashion, inviting us into a world where each piece tells a story of elegance and bold integrity. As Keough navigates this new role, her personal and familial legacy blends seamlessly with that of Chanel, creating a partnership that is as deeply rooted in history as it is forward-looking.
