Real Madrid’s Brazilian teenage soccer sensation Endrick has signed a multi-year sponsorship deal with Austrian energy drinks maker Red Bull. The agreement was confirmed on Tuesday, adding another prestigious brand to Endrick’s growing list of endorsements.
Representation and Management: Endrick’s career is managed by Roc Nation Sports Brazil, an agency owned by rapper Jay-Z. Thiago Freitas, COO of Roc Nation Sports in Brazil, confirmed that the 18-year-old Brazil international will be a brand ambassador for Red Bull.
Endorsement Portfolio: This new partnership with Red Bull is a significant addition to Endrick’s endorsement roster, which already includes high-profile brands such as Disney, New Balance, and Panini. This places him in an elite group of athletes who represent the Austrian energy drink company.
Historical Context: Endrick is the second Brazilian footballer to sign a sponsorship deal with Red Bull, following in the footsteps of Al Hilal’s Neymar Jr. This partnership highlights Red Bull’s commitment to supporting top-tier Brazilian athletes.
Red Bull’s Athletic Sponsorships: In addition to Endrick, Red Bull sponsors several other prominent athletes, including Liverpool and England defender Trent Alexander-Arnold, Olympic and world surfing champion Italo Ferreira, and six-time X-Games skateboarding champion Leticia Bufoni. These partnerships underscore Red Bull’s broad influence and investment in the world of sports.
Career Highlights: Endrick, who plays as a striker, is considered one of the most promising young talents in soccer. His performances have already garnered significant attention, and his potential has made him a valuable asset for brands looking to associate with emerging sports stars.
With this new deal, Endrick joins an impressive roster of athletes under the Red Bull brand, setting the stage for further opportunities and visibility in his burgeoning career.