Brit Award-winning singer-songwriter Raye has joined forces with Nintendo to star in a new TV commercial, highlighting her passion for gaming. In the advert, Raye is seen playing Animal Crossing: New Horizons to unwind after a concert, before gathering with her real-life sisters—Abby, Lauren, and Katelyn—for a fun session of Mario Kart 8 Deluxe. As an avid gamer, this collaboration brings Raye’s love for both music and gaming to the forefront, making the advert an exciting campaign for Nintendo.
Career Highlights: Raye has rapidly ascended the music industry ranks, known for her powerful vocals and genre-defying sound that spans pop, R&B, and electronic music. Her breakout single Escapism featuring 070 Shake, released in 2022, became a global hit, charting in the UK Top 10 and reaching No. 22 on the Billboard Hot 100 in the U.S. In 2023, she released her critically acclaimed debut album My 21st Century Blues, further solidifying her place as a musical powerhouse.
Beyond her music career, Raye has become a sought-after figure in the fashion and brand space. Just this month, she was announced as an ambassador for Dyson. She has also collaborated with other prominent brands, including Farfetch, H&M, and SKIMS, showcasing her influence across multiple industries.
With this new collaboration with Nintendo, Raye continues to expand her presence beyond the music scene, showing her versatility and appeal as both an artist and a cultural figure. Fans can look forward to seeing her and her sisters in this fun and relatable campaign.
