Rashida Jones, the award-winning actress renowned for her versatility and charm, is steering into a new role as the brand spokesperson for Mitsubishi Motors North America, Inc. (MMNA). This partnership marks a significant milestone for both Jones and MMNA, as she becomes the face of the brand’s “Mitsubishi Motors Confidence” customer-care program.
🚘 A New Era for Mitsubishi Motors: MMNA is set to launch an advertising campaign that champions its comprehensive suite of maintenance, warranty, and roadside assistance programs. The campaign aims to offer a stress-free vehicle-ownership experience, and Rashida Jones’s involvement is a crucial part of this initiative. Her collaboration with MMNA is historic, as it’s the first time in the company’s over 40-year history in the U.S. that they’ve partnered with a brand spokesperson.
🌟 Relatable, Humorous, Authentic: Jones’s blend of humor, authenticity, and relatability is expected to resonate well with the audience, offering a fresh take on automotive advertising. Her approachable persona is poised to help Mitsubishi Motors break through the clutter of typical car ads, engaging consumers with the brand’s unique story.
🎬 A Multi-Talented Star: Rashida Jones is best known for her roles in beloved TV shows like “The Office” and “Parks and Recreation,” as well as her work in films such as “On the Rocks,” “I Love You, Man,” and “The Social Network.” Her impressive career also includes winning a Grammy award in 2019 for directing the documentary “Quincy,” showcasing her diverse talents across acting, directing, and producing.
📣 Telling Mitsubishi’s Story: With Jones as the spokesperson, Mitsubishi Motors aims to convey the values and benefits of their customer-care program in a way that’s engaging and memorable. Her ability to connect with varied audiences is key to bringing Mitsubishi’s message of reliability and customer satisfaction to the forefront.
