News 
Renowned British photographer Rankin has partnered with Aquafresh to launch a new campaign designed to boost confidence among children by redefining societal perceptions of ‘perfect teeth.’ The campaign focuses on encouraging kids to embrace their unique smiles, including wobbly or wonky teeth, promoting a message of individuality and self-acceptance.
🎯 Challenging Perceptions: Rankin’s collaboration with Aquafresh aims to shift the traditional views of what constitutes ‘perfect teeth’ and to foster a more inclusive approach to dental beauty. By focusing on the uniqueness of each smile, the campaign seeks to empower children to feel confident about their dental quirks and to celebrate these differences rather than view them as flaws.
👶 Empowering the Young: The campaign underscores the importance of nurturing confidence in young children regarding their appearance. Aquafresh, known for its dental care products, aligns with this vision by supporting oral health in a way that encourages kids to love their smiles as they are.
📢 A Call for Individuality: Through Rankin’s lens, the campaign captures the essence of individuality in children’s smiles. His statement highlights the campaign’s core message: “Perfection is an attitude – so being able to help kids embrace their wobbly, wonky teeth and realise what is ‘considered’ as perfect teeth doesn’t matter. Let’s challenge the status quo – and encourage kids to be unique and confident.”
This innovative campaign not only promotes dental health but also contributes to a broader conversation about beauty standards and self-esteem in children, making it a significant step forward in both the dental industry and societal norms.
