Rakuten, the premier online shopping hub known for its lucrative Cash Back and rewards, has unveiled its latest advertising marvel, “Shoppers Get It,” in collaboration with the renowned actress Kate Hudson and celebrated fashion designer Patricia Bonaldi of PatBO. This campaign is a tribute to the exhilarating journey of uncovering shopping hacks and positions Rakuten as the ultimate resource for savvy shoppers eager to economize while indulging in their shopping desires.
🌟 Celebrity Charm & Designer Flair: The commercial, featuring Kate Hudson, captures the essence of spontaneous connections and the shared joy among shoppers when they come across a valuable shopping tip. Set in an upscale bar’s restroom, the ad showcases a humorous yet relatable scenario where two women, donned in identical PatBO dresses, discover a unique bond over their fashion choices, only to be joined by Hudson. The twist? Hudson and one of the women leveraged Rakuten for Cash Back on their stylish finds, spotlighting the platform’s value proposition.
✨ Exclusive Fashion Collaboration: For this campaign, Rakuten partnered with Patricia Bonaldi to design a bespoke PatBO velvet mini dress adorned with rhinestone embellishments, showcasing the synergy between high fashion and savvy shopping. In a move that underscores Rakuten’s commitment to providing exclusive benefits to its members, this custom dress will be available for a limited time with a 10% Cash Back offer starting February 26.
This initiative by Rakuten, blending the allure of high fashion with the practicality of smart shopping, exemplifies the brand’s innovative approach to marketing and its dedication to enhancing the shopping experience for its users. By aligning with Kate Hudson and PatBO, Rakuten not only elevates the campaign’s glamour quotient but also reinforces the message that stylish and savvy shopping goes hand-in-hand.
