Grammy-nominated rapper and renowned songwriter Quavo, in a groundbreaking partnership with the prominent spirits company Sazerac, unveils an innovative venture in the spirits industry: White X Cognac. This new offering marks a significant moment in the world of cognac, introducing one of the very first white cognacs to the United States market.
🚀 A Bold New Entry in the Cognac Universe: White X Cognac stands out with its fresh, modern, and light profile, redefining traditional cognac norms. Designed to cater to a diverse audience, White X paves the way for a unique drinking experience unlike any other cognac available.
💎 Exclusive Launch with Limited Edition: The debut of White X Cognac is set to make a splash with its first 100 bottles being released exclusively through BlockBar, the online wine and spirits retailer. These initial bottles, priced at $60, come in a limited-edition box, offering a collector’s item for cognac aficionados and fans of Quavo alike, available from Wednesday, February 7 at 10 AM EST.
🗣 Quavo’s Vision: Challenging Conventions: Quavo, known for his artistic flair and entrepreneurial spirit, shares his enthusiasm for White X Cognac. Emphasizing its role in challenging the conventional cognac experience, Quavo positions White X as a symbol of innovation and celebration. Whether enjoyed neat or in a cocktail, White X promises a smooth and enjoyable experience, catering to those who value hard work and achievement.
🌐 Transforming the Cognac Category: With its introduction to the U.S. market, White X Cognac aims to revolutionize the luxury spirit sector. This smoother, sweeter, and more mixable cognac offering opens up new possibilities for cognac enthusiasts and sets a new standard in the world of spirits.
🍾 Accessibility and Luxury Combined: White X Cognac’s immediate availability at launch signifies a pivotal moment, making high-quality white cognac accessible to all U.S. consumers. This launch not only introduces a new luxury product but also democratizes the white cognac experience for a broader audience.
