Puma and A$AP Rocky have unveiled a groundbreaking campaign that seamlessly merges streetwear with the high-octane world of motorsports. Co-directed by Rocky and Dreambear’s Shapxo, the ad brings the rapper’s signature fashion-forward aesthetic to adrenaline-fueled sports like motocross and racing.
The campaign’s production was a week-long endeavor featuring indoor bike stunts, intricate visual effects, and an original music composition, underscoring Rocky’s creative versatility and dedication to innovation.
Career Highlights: A$AP Rocky, a Harlem native, rose to prominence with his critically acclaimed 2011 mixtape Live. Love. A$AP, featuring hits like Peso and Purple Swag. His debut studio album, Long. Live. A$AP (2013), debuted at number one on the Billboard 200 and included chart-topping singles such as F**kin’ Problems, which featured Drake, 2 Chainz, and Kendrick Lamar. Rocky’s follow-up albums, At. Long. Last. A$AP (2015) and Testing (2018), showcased his experimental sound and cemented his reputation as a boundary-pushing artist.
Beyond music, A$AP Rocky has become a cultural icon known for his bold fashion sense and partnerships with luxury brands like Dior, Gucci, and Puma. As a member of the A$AP Mob collective, he has contributed to shaping contemporary hip-hop culture while continuing to expand his influence across music, fashion, and visual art.
