News 
PUMA is excited to announce Leicester-born rising star Sekou as its latest brand ambassador, aligning perfectly with PUMA’s core values of confidence, courage, and determination. This collaboration kicks off with the launch of the ‘Super Team’ campaign, featuring a re-introduction of the iconic OG model sneaker first released in 1982.
🎨 Revitalized Classics: The Super Team campaign introduces an exclusive range of colorways including ‘Fresh Mint’, ‘Blue Skies’, and ‘Team Regal Red.’ These vibrant additions bring a fresh take to the classic silhouette, offering a more narrow and adaptive fit that encourages consumers to experiment with era-spanning styles and aesthetics.
📸 A Fusion of Music and Style: Photographed in a studio surrounded by musical instruments, Sekou perfectly embodies the spirit of the campaign, merging his musical talents with PUMA’s iconic fashion. Known for his eclectic mix of jazz, R&B, pop, and soul, Sekou brings a unique vibrancy and authenticity to the brand, resonating with a young, dynamic audience.
🎵 A Rising Musical Force: At just 19 years old, Sekou has already made significant waves in the music scene, with performances at major venues like the Glastonbury Festival and this year’s BRIT Awards. His approach to music and performance is marked by honesty and raw emotion, traits that are mirrored in the bold and innovative spirit of PUMA’s campaign.
Through this partnership, PUMA not only celebrates the rich heritage of one of its staple models but also embraces the future of fashion with Sekou, encouraging a new generation to express themselves through both their style and their passions.
