In a strategic move to capture the attention of Gen Z consumers, Priyagold has launched its new ‘Snakk’ campaign, focusing on their latest Snakker biscuits. The campaign cleverly uses the term ‘Snakk’ to resonate with the young audience, positioning Snakker biscuits as the go-to snack for this generation.
🍪 Celebrity Endorsement: Bollywood actress Kiara Advani, known for her significant influence among youngsters and a robust social media following, stars in the campaign. The choice of Advani as the face of ‘Snakk’ leverages her popularity to forge a strong connect with Gen Z, potentially boosting the brand’s appeal and market penetration among younger consumers.
🎥 Interactive Content: The campaign introduces an engaging video posted on Advani’s social media, where she is seen baking a cake using secret ingredients. This setup not only entertains but also engages viewers by inviting them to guess her favorite snack, enhancing interaction and interest in the product.
By incorporating the contemporary slang ‘Snakk’, Priyagold taps into the linguistic trends of today’s youth, making the campaign more relatable and appealing to Gen Z. This strategic marketing move aims to make Snakker biscuits a staple snack choice among the younger demographics, driving brand engagement and loyalty.
