Pepsi®, the iconic beverage brand, is gearing up to embrace the summer season in Sri Lanka with its latest film starring the charismatic Jacqueline Fernandez. Aligned with the campaign positioning ‘Refreshing Pepsi, Bold New Look,’ this TVC offers a modern take inspired by Pepsi®’s legendary Cindy Crawford commercial, showcasing a bold makeover of the Pepsi packaging.
📅 Launch and Concept: The campaign launch coincides with the onset of summer, highlighting Pepsi®’s commitment to refreshing experiences and innovation. The film features a captivating narrative set at a vintage gas station, where Jacqueline Fernandez’s appearance adds an element of allure and excitement to the brand’s new look.
👀 Jacqueline’s Impact: Jacqueline Fernandez’s inclusion in the campaign amplifies its appeal, as she embodies the essence of modernity and style. Her effortless charm and energy resonate with Pepsi®’s message of embracing bold transformations while staying refreshingly cool.
💬 Brand Vision: Anuj Goyal, Associate Director of PepsiCo for the Sri Lanka Region, expressed enthusiasm about the campaign’s launch, emphasizing its alignment with Pepsi®’s core values. The collaboration with Jacqueline Fernandez reflects Pepsi®’s ongoing commitment to redefining refreshment and staying at the forefront of consumer engagement.
🌊 Summer Vibes: With the summer season in full swing, Pepsi®’s new campaign aims to capture the essence of relaxation, fun, and vitality. The revamped Pepsi® packaging symbolizes a fresh start and a renewed sense of excitement for consumers.
The collaboration between Pepsi® and Jacqueline Fernandez heralds a vibrant and refreshing summer, inviting consumers to indulge in a bold new look and unforgettable experiences.
